George Lakoff

George Lakoff
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Senior Fellowist & Linguist and UC Berkeley, Rockridge Institute

In order to promote sustainable, ecologically sound policies, progressives need more than the facts on our side -- we must work proactively to re-frame the debate. Advocates need to know about framing techniques if they want to use green values and ideas to capture the attention of the public.

George Lakoff is Professor of Linguistics at the University of California, Berkeley. He previously taught at Harvard University and the University of Michigan. He has been a Fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford, and a Visiting Professor at the Ècole des Hautes Ètudes en Sciences Sociales, Paris (1995) and at the Linguistics Society of America Summer Institute at the University of New Mexico (Summer, 1995). He has been a member of the Governing Board of the Cognitive Science Society (1989-1995), a Senior Fellow at the Townsend Center for the Humanities (1995-1996), and President of the International Cognitive Linguistics Association (1989-1993). He is currently on the Science Board of the Santa Fe Institute (1995-01) and is co-director with Jerome Feldman of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley.

Dr. Lakoff has published a multitude of articles in major scholarly journals and edited volumes. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think, Second Edition, (2002). He is also the author of Women, Fire, and Dangerous Things: What Categories Reveal About The Mind (1987) and co-author of Metaphors We Live By (1980) [with Mark Johnson], More Than Cool Reason (1989) [with Mark Turner], Philosophy in the Flesh: The Embodied Mind and Its Challenge To The Western Tradition (1999) [with Mark Johnson], and Where Mathematics Comes From: How the Embodied Mind Brings Mathematics Into Being (2000) [with Rafael Núñez].

In addition to his teaching and research commitments, Dr. Lakoff has been on the editorial board of Metaphor and Symbolic Activity, Journal of Pragmatics, Cognitive Linguistics, Philosophical Psychology, Connection Science, and the University of Chicago Press Cognitive Linguistics Book Series.

He is regularly interviewed in the public media and has appeared on such radio shows as Talk of the Nation (with Ray Suarez), Bridges (with Larry Josephson), To the Best of Our Knowledge, and Forum (with Michael Krasny).

Books :
Don't Think of an Elephant! Know Your Values and Frame the Debate
Moral Politics: How Liberals and Conservatives Think

MediaGeorge Lakoff at the Green Festival